At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
Suburban sprawl, advertising clutter, vast industrial plantations of spindly pines punctuated by stone-lined gutters in place of streams--this was the thoroughly modern landscape of Germany by the turn of the century. Most people ignored the devastating changes in their environment, or quickly rationalized them away as the price that had to be paid for "progress." But in 1904, three-quarters of a century before Greenpeace, one group arose that did not compromise on conservation: the movement for "homeland-protection," or "Heimatschutz."
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